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How to Choose an Overseas Telemarketing Firm Without Getting Soaked
Outsourcing your telemarketing campaign to an overseas
company can be a great way to save money. However, there are several things
before choosing an international telemarketing firm. Before you start your quest
cutting costs and lowering overhead, read these six tips.
- Interview prospective telemarketing centers online.
Sometimes chatting online with a free service like Skype is actually easier
than asking questions
about the telemarketing firms
service over the phone. This also makes it easier to negotiate prices.
Skype also allows you to collect information
you can research and reflect on the information given to you by overseas
- Dont choose a company based on looks. More often
than not, if a companys
Web site features a picture of a Trump Towers-like building claiming to be
their corporate headquarters, it is an effort to sell you on their legitimacy.
The truth is that the majority of small- to medium-sized telemarketing facilities
in India that turn out great products arent housed in elaborate
- Solid references trump bells and whistles. Ask for a minimum
of two U.S. references. If the company cant come up with at least
two happy customers in the past year, your telemarketing center
could be made up of one hungry
with an IP phone. One of the more common excuses from vendors that cant
provide a reference is that they promise clients strict confidentiality;
consider this a red flag.
- Fight hard for a test campaign. Ideally, get telemarketing
companies to test-dial
your campaign for at least 24 hours and determine if they can get good reporting
back to you. If they cant provide reporting, it wont matter how
great they are on the phone--the telemarketing campaign
the big players in India unless you are willing to pay a higher price.
In any country, huge telemarketing centers
have huge overhead and high prices. Large centers in India are getting close
to the price of a U.S. call center,
which minimizes the upside of taking the campaign overseas. The bigger the
center and the more populated the city, the more youre going to pay
- Small call centers can be a good thing. Keep in mind that
along with lower rate from a center in the Indian countryside, their labor
level may also be much smaller than their big-city counterparts. However,
if your telemarketing campaign needs are basic, small shops in small cities
a great place
The Bottom Line
When you find a good relationship with a firm, work hard to keep it. Churn
is a big part of the telemarketing business and if you find a vendor you trust,
you will save a lot of headaches and heartaches. Long term relationships with
telemarketing companies are the key to success.
When you find the team of faithful souls who produce the product you need
for half the regular price, get on an airplane and go meet them. Nothing builds
rapport better than showing your overseas partner that you see the big picture
and want to build a long-term relationship.