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Telemarketing Calls and Internet Marketing Are a Profitable Combination
Modern technology has increased the range of outreach options available to marketers. E-mail, instant messaging, and Internet offers are part of the new generation of techniques that have joined the ranks of established methods such as direct mail and telemarketing. Rather than rendering the old methodologies obsolete, these new techniques can work hand-in-hand with them. For example, the Internet is a great source for telemarketing leads.
Using Internet response leads to generate a telemarketing list can help overcome some of the challenges inherent in both telemarketing and Internet marketing, making each one more effective.
Teaming Internet Offers with Telemarketing Calls
The Internet is great at generating short-term interest. By linking advertisements, offers, quizzes, and polls to related topics, Internet marketing can find a relevant audience and elicit a spur-of-the-moment response. Where this can come up short is in follow-through. With just a click, the Internet audience can easily move onto other things, so turning casual interest into buying behavior is a key challenge.
As for telemarketing sales, the traditional value of getting a customer speaking one-on-one with a salesperson remains. However, the barriers to having that kind of conversation have been raised. Do-not-call-lists, call screening, and consumer wariness in the face of increased telemarketing volume have all made it more difficult to find a receptive audience.
Internet offers and telemarketing calls work well together because each addresses the others weakness. Following up an Internet response with a phone call can help focus passing curiosity into genuine consideration of a value proposition. At the same time, having an audience that has actively expressed interest in a subject, product, or service via the Internet can provide the interest needed to connect with a subsequent telemarketing call.
Pros and Cons of Making Telemarketing Calls Based on Internet Response Lists
There are two sides to every coin, even with a winning marketing combination like this.
Longer-Term Benefits of Using Internet Response Lists for Telemarketing Sales
While far from perfect, Internet response lists can help identify a potential audience and pave the way for subsequent telemarketing calls. Besides capitalizing on an immediate opportunity, using Internet responses to freshen up and hone telemarketing lists can provide an even more productive foundation for future calls.