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White Hat SEO Services: Search Engine Optimization Done Right
The World Wide Web has evolved beyond the wild West of its early days, when Web designers used clandestine tactics to win top rankings on search engines. Today, the best route to a high rank is the high road. White-hat search engine optimization (SEO) develops sites that win on their own merits, with user-friendly design features and relevant, up-to-date content.
Search Engine Optimization Done Right
In the end, the good guys win. White-hat SEO agencies work with the search engines toward a common goal: helping users find and access the information they need. In this context, an optimized Web site is not one that scrambles after page views at all costs, but one that accurately telegraphs its content to the search engine and delivers focused, relevant information.
Businesses working with a white-hat SEO company can expect the following services, endorsed by Googles own Webmaster Guidelines:
1. Site Design: Optimal site design balances the requirements of search engine spiders with the preferences of users. Simplicity is the best SEO policy.
2. Content: Presenting solid, up-to-date information in a user-friendly format is the essence of white-hat SEO.
3. Links: In evaluating a Web sites relevance to search terms, the search engine algorithm takes into account links to and from the site. The search engine rewards sites with many incoming links from different sources. By placing links on other sites, search engine optimization specialists build the authority and popularity of the clients Web site. As one specialist puts it, link building "develops a level of search engine trust over time"--search engines interpret traffic from other users as an endorsement of the sites relevance and quality.
Together, these three features of white-hat SEO help clients build credibility online, cultivating visibility and a community of loyal visitors.