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Marketing and Advertising
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The way you choose to promote and market your company, products, and services can go a long way toward determining your bottom line. Your marketing and advertising strategy may include a variety of tactics, and vendors such as advertising agencies, direct mail services, list brokers, public relations firms, and many others can help provide you with the communication edge your business needs to stand out from the crowd.
There are many marketing and advertising companies to choose from. In selecting the firm or firms that are right for you, you should consider factors such as cost, experience (particularly with companies in your industry), and your overall marketing plan or strategy.
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